Human size doughnuts box
The creative directors who run a vital campaign to promote Krispy Kreme doughnuts should get an award for their creativity. Seeing this giant Krispy Kreme box makes you immediately crave something sweet and probably want to go to the store to buy a box of doughnuts. That’s a terrific marketing strategy. These stores have been seen in malls in Tokyo, the UK, and other locations.
Even though the store design looks like a giant open box of Krispy Kreme doughnuts, there aren’t any giant doughnuts for sale or exhibition. Still, the display case for the doughnuts is in the center of the open box. Perhaps, from now on, the future of Krispy Kreme’s stores will be giant doughnut boxes.